Professional Concerns

The primary focus of NCPRSA is its members’ professional concerns. These are determined through member surveys.

Professional concerns are the basis of our strategic plan, which contains our mission, vision and objectives.

Programs and services are designed to enable members to address their professional concerns. They are the means by which the strategic plan is implemented.

Serving members’ concerns is our exclusive business. Our business is regulated by our bylaws which spell out guidelines, procedures and rules of operation. They provide for governance by law rather than by whim.

Members who join both the North Carolina Chapter and the national society get the double advantage of local and national programs and services.

PROFESSIONAL CONCERNS

PR practitioners in North Carolina expressed their greatest professional concerns in a recent survey.

The following concerns are in rank order of the per cent of respondents who feel strongly about them.

PROFESSIONAL CONCERNS

%
92 Having others understand the role of PR
87 Being recognized for providing strategic value
83 Demonstrating value to clients or organizations
79 Information overload
78 Developing new skills
75 Time constraints in job performance
70 Balancing career with family and life style
69 Keeping up with trends
66 Taking on new roles
66 Competition faced by your organization
64 Budget management
63 Re-establishing your worth to new managements
62 Hiring and retaining good people
60 Fostering better relations with marketing, advertising people
59 Working with people in technology, human resources, et. al.
59 Flexible work options
58 Providing employees with new skills
57 Difficulty in finding a job in this locality
54 News media people who are difficult to deal with
53 Managing creative people
50 How to give back to the profession
49 Availability of clients or jobs
48 Job Security
43 Boredom from repetition - job burn-out
36 Second careers - part time careers
31 Competition faced by you in your organization