Earth Day is every day at the North Carolina Zoo. The North Carolina Zoo’s mission is to protect wildlife and wild places and inspire people to conserve the natural world.

The Zoo lives this mission statement every day of the year, not just on Earth Day, celebrated annually on April 22. How do you communicate your mission in a fun and engaging way to the public while still including teachable moments year-round?

And, what happens when Earth Day goes online? For 2020 and again this year, social distancing due to coronavirus means many Earth Day activities and celebrations are virtual and it’s not possible to celebrate in person.  The Zoo had to pivot dramatically in the way it offered much of its programming and special events during COVID-19.

Join us for a conversation on how you stay top of mind when you can’t be shoulder-to-shoulder with your customer. And, meet some fellow mammal friends!