Join us in Fayetteville, N.C. at the Fayetteville Arts Council for a one-of-a-kind professional development event designed to provide you with an arsenal of information on how to leverage online tools – such as social media and search engine optimization (SEO) – to improve your PR or marketing strategy. The event will feature three engaging sessions, including:
- Leveraging Social Media Effectively for a Minimal Costwith Kia Young, CEO of The Social Crown. Developing a full-scope social media marketing plan can be challenging, especially on a tight budget. Hear from Kia Young as she shares insights into leveraging both paid and non-paid tools to build better brand awareness.
- SEO & How to Use Itwith Wick Smith, President of Biz Tools. What is SEO? Why is it useful for your business or marketing strategies? Wick Smith will provide intel into the importance of SEO for website content amplification and improving searchability.
- Video Storytelling in the Fast Lane—Is It for Everyone?with George Harrison and Dr. Emilia Bak of UNC Pembroke. Hear from George Harrison and Dr. Emilia Bak as they present research into the efficacy of six-second video spots. You’ll learn insights about the popular tool, and be able to determine if it’s the best fit for you, your brand, or your clients.
Meet Our Speakers!
Kia Young is the CEO of The Social Crown, a social strategy agency that helps businesses find the perfect mix of conversions and connection. She launched TSC in September 2017 as a one woman social media manager and virtual assistant. She has now grown the company to a thriving brand that supports businesses in all aspects of digital marketing, including social media, copywriting, content marketing, ad campaigns, as well as consulting, training, and speaking. She says her best attribute is her natural curiosity, which has lent itself well as she has navigated life as a Military Spouse who now employs other military spouses.
In addition to running a business, she is an Air Force veteran, wife to her Army Soldier, Mom to 3 children and 1 Goldendoodle, named Loki. When she’s not working or playing chauffeur to her children in and around Fayetteville, NC you can find her with her nose in a book, eating a taco or four, or at her second home— Disney World.
Wick Smith is the founder and President of Biz Tools One, a full-service website design company that launched in 2001 and is located in Fayetteville, with clients from New York to Oregon. Smith brings to the table more than 30 years of experience in business and marketing.
Wick was born & raised in Fayetteville, NC. He worked for 20 years with Anheuser-Busch wholesalers in Raleigh and Fayetteville, prior to launching Biz Tools One. He is active in his community and his church, and enjoys landscape photography and golf.
George Harrison is an assistant professor in the Mass Communication Department at the University of North Carolina at Pembroke where he teaches public relations and advertising courses. His scholarly work includes papers in professional journals and presentations at numerous conferences. He also serves as faculty advisor for the UNCP Chapter of PRSSA.
Prior to his teaching career, George worked in corporate communications for Provident Life and Accident Insurance Co., and in public relations for hospitals owned by Hospital Corporation of America. George holds the APR (Accredited in Public Relations) certification and is a member of the Educator’s Academy of the Public Relations Society of America. His work has earned awards from the Mississippi Press Association, the Tennessee Society of Healthcare Marketing and Public Relations, and the Mid-Ohio Valley Chapter of the American Marketing Association. He holds an MBA from Tennessee Technologica University and a BA degree from the University of the South (Sewanee).
Dr. Emilia Bak
Dr. Emilia Bak is an assistant professor in the Mass Communication Department at the University of North Carolina at Pembroke where she teaches public relations courses. She graduated with a Ph.D. in mass communication in 2013 from the University of Georgia—Go Dawgs! After completing her doctorate, Emilia worked as a media coordinator for a small business in Atlanta. She developed and managed the business’s social media presence while performing marketing and public relations duties. She is also a member of PRSA.
Emilia’s research interests are varied, and she has published in the areas of media history and public relations pedagogy. Her current work examines social media and athletes.