The North Carolina Chapter of the Public Relations Society of America (NCPRSA) will host its annual meeting on Wednesday, Dec. 6, at the N.C. State University Club’s State Room.
Keynote speaker, Betty Noonan, CMO of Cree, Inc., will share her perspective about the power of storytelling in an age when everyone is finding their voice. In addition to hearing chapter highlights for the year, attendees will meet the new board directors and officers for 2018. Also, be present as we announce the winner of the 2017 Michael L. Herman Excellence in Mentoring Award.
We look forward to seeing everyone there! RSVP now!
About Betty Noonan:
CMO at Cree, Inc. a technology company with a passion for what’s next
Impassioned and unafraid to break with convention, Betty Noonan, Chief Marketing Officer (CMO) at Cree, Inc., is a marketing-technology leader and part of the greatest disruptions in homes and businesses today – the move to smarter, better lighting and the electrification of the world. Cree’s current and emerging technologies in LEDs, smart lighting, power electronics and RF devices are critical to advancing markets, such as smart buildings, horticulture, electric vehicles, renewable energy, power storage and 5G.
As the lead architect of Cree’s innovative brand and marketing initiatives, Betty aligns her competitive, challenger approach with Cree’s culture of relentless problem-solving to bring to market emerging technologies that revolutionize old industries and enable new ones.
Achieving Cree’s mission of creating technologies that enable the world to do more while consuming less requires an unconventional marketing model that cuts through a competitive marketplace for both B2B and B2C customers. It takes a potent combination of ingenuity and action. That’s why at Cree, Betty took on a challenge to reinvent the Consumer Lighting business in a dual CMO/General Manager role. As GM, Betty drove business strategy and growth to propel the brand into a household name within B2C and B2B markets alike, resetting expectations about the role of better light in your life by making sure you know that today’s light bulb is about more than helping you see in the dark.
Prior to Cree, Betty spent more than a decade in an executive marketing capacity for two Fortune 500 companies. Betty holds a Master of Business Administration degree from Rochester Institute of Technology and has completed executive education programs at Syracuse University and Georgetown University. She is quoted in national publications, such as Forbes and USA Today and speaks at conferences around the country about succeeding as an executive in technology companies, transforming brands and markets, combining CMO and GM roles and building the next generation of CMOs.
Betty is passionate about building empowered teams and mentoring women in and out of business. She has spent her no-work time raising three kids, practicing mindfulness on her hot yoga mat, and serving as an avid soccer fan and coach.
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