Communicating in a Crisis: Analyzing the Best Approach with American Red Cross CEO Barry Porter
The 2017 Hurricane Season was one of the most active in history, with four of the storms hitting U.S. shores (the most since 2005), including Harvey, Irma and Maria that left a trail of destruction, downed power lines, and flooded homes in their wake.
As professional communicators, we are always prepared to equip our clients, brands and companies with the right tools and messages to address crises, such as these. But what more can we be doing to ensure our strategy is successful to reach the masses consuming content through traditional channels, but also social media? And how do we ensure
Join us on Wednesday, February 21 as we welcome Barry Porter, the CEO of the American Red Cross in Eastern North Carolina. Barry will speak to the importance of having a strategic crisis communications plan in place, while sharing insights on how to respond effectively and efficiently in the case of an emergency, and what your companies can be doing to help.