Does your business feel lifeless in today’s fast-paced marketplace? Tired of struggling to stand out? Can’t seem to clarify your message? Businesses act like zombies when empty communications alienate customers, supporters, and partners. The Zombie Business Cure gets to the heart of many communication problems: identity. A lack of focus on identity negatively affects your bottom line and can damage your reputation.
Join us March 15 to hear Julie C. Lellis, Ph.D. and author of newly published The Zombie Business Cure, share insights from her book and how to refocus your business strategy on IDENTITY for more authentic communications.
You’ll learn from real-life case studies and also gain practical tips and exercises that will help your business. Books will be available onsite for purchase, and we will also do a drawing for one book giveaway!
About Julie Lellis
Julie C. Lellis is an associate professor and associate chair in the School of Communications at Elon University where she teaches in areas such as strategic writing and health communication. She has authored numerous articles and book chapters on identity and related topics, including advocacy and strategic communications. She is a contributing writer for PR News. As a consultant, Lellis works with clients on identity development and communication strategy. Learn more at JulieLellis.com.