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March 2017 Professional Development Luncheon

April 15, 2017 @ 11:30 am - 1:15 pm

Does your business feel lifeless in today’s fast-paced marketplace? Tired of struggling to stand out? Can’t seem to clarify your message? Businesses act like zombies when empty communications alienate customers, supporters, and partners. The Zombie Business Cure gets to the heart of many communication problems: identity. A lack of focus on identity negatively affects your bottom line and can damage your reputation.

Join us March 15 to hear Julie C. Lellis, Ph.D. and author of newly published The Zombie Business Cure, share insights from her book and how to refocus your business strategy on IDENTITY for more authentic communications.

You’ll learn from real-life case studies and also gain practical tips and exercises that will help your business. Books will be available onsite for purchase, and we will also do a drawing for one book giveaway!

About Julie Lellis
Julie C. Lellis is an associate professor and associate chair in the School of Communications at Elon University where she teaches in areas such as strategic writing and health communication. She has authored numerous articles and book chapters on identity and related topics, including advocacy and strategic communications. She is a contributing writer for PR News. As a consultant, Lellis works with clients on identity development and communication strategy. Learn more at


April 15, 2017
11:30 am - 1:15 pm


McCormick & Schmick’s, 4325 Glenwood Ave, Raleigh, NC 27612

NCPRSA Refund Policy

For NCPRSA events (professional development, networking, skills, etc.), no refunds will be issued if the event is postponed by the Chapter due to an act of nature (snow, hurricane, etc.). If the Chapter cancels the event, refunds in full will be made as soon as feasible. If for some reason you are unable to attend an event for which you registered and paid, no refund will be issued, so we encourage you to transfer your registration to another professional.