Seasonal storytelling: How to authentically leverage holidays in communications strategies
Join us on Thursday, March 21 from 11:45am-1:30pm at the N.C. State University Club to hear from Kelly Propst, vice president at Largemouth Communications.
With seasonal sporting events like NCAA’s March Madness, food and beverage recognition days like “National Margarita Day,” or just-because holidays like “Love Your Dog Day,” there are a near-overwhelming number of opportunities to make connections with a company or brand. In most cases, quality is more effective than quantity, and it is important to focus on building a strategic approach for media outreach or social activation campaigns throughout the year instead of trying to create a meme or stretch for a relevant pitch platform on a regular basis. In this session, Largemouth Communications Vice President Kelly Propst will walk through ways to successfully leverage current and timely events to align a company’s expertise, brand narrative and success stories in order to drive earned media outcomes or social engagement opportunities. Take inspiration from real-world examples to draw inspiration for your next media outreach or social media campaign.
About Kelly Propst
Kelly provides strategic planning and PR program implementation for businesses ranging from local start-ups to multinational companies. With more than 13 years of PR experience, Kelly oversees content strategies and media relations programming, including media tours, social media campaigns, grassroots initiatives and consumer engagement strategies for industries including retail, hospitality, IT and more.