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May Professional Development Luncheon

May 16 @ 11:45 am - 1:30 pm

Your Storytelling Strategy: How to use the power of storytelling to build brands with purpose and make content persuasive 

Nothing connects people like stories. Stories create meaning, cut through complexity, and make content persuasive. That’s why one of our oldest tools to communicate is one of the most powerful we have for building brands. When facts alone fail, start with story.

Join us on May 16 as we learn from Jonathan Opp, President and Partner at New Kind, a strategic branding and design firm that helps organizations discover and share human stories. Jonathan will share how to use the timeless tools of storytelling to drive engagement and create meaningful connections to your brand. You’ll leave with powerful ideas and resources you can put to use right away to help your messages get heard.

About Jonathan Opp 

Jonathan helps brands discover and share their stories. Focusing on brand strategy, creative development, storytelling, and voice. He believes in the power of bold ideas and poetic language to inspire passion and unlock opportunity.

He began his 20 year career in creative roles at Gateway and IBM before joining Red Hat, where he spent more than a decade building the company’s brand story and voice, most recently as the Sr. Manager of the Brand Communications + Design team.

Jonathan often leads storytelling and brand voice workshops around the country for client organizations and for the American Marketing Association. He’s a past president of AIGA Raleigh, the professional association for design, and is currently the host of the Raleigh chapter of CreativeMornings, a popular monthly lecture series for creatives. Jonathan is an obsessive music fan. Has a religious devotion to short sentences and the serial comma. Loves travel photography, reading, running, and Tottenham Hotspur Football Club.


May 16
11:45 am - 1:30 pm


Tobacco Road Raleigh Brewery
505 W Jones Street
Raleigh, NC 27603 United States
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NCPRSA Refund Policy

For NCPRSA events (professional development, networking, skills, etc.), no refunds will be issued if the event is postponed by the Chapter due to an act of nature (snow, hurricane, etc.). If the Chapter cancels the event, refunds in full will be made as soon as feasible. If for some reason you are unable to attend an event for which you registered and paid, no refund will be issued, so we encourage you to transfer your registration to another professional.