As communicators, you likely have different types of campaigns or initiatives going at the same time.
In some cases, they may be supporting a promotional or creative ad campaign, in other cases it may
be a specific service/product or even a PR initiative. Either way it can be helpful to create a uniquely
focused online experience to better communicate the campaign, separate or differentiated from the
organization’s main website. We often refer to these as campaign microsites.
This presentation will give you an overview and best practices for creating unique campaign
experiences online, and use case study examples while drawing upon the real-world needs of
[There will be an opportunity for attendees to share any specific situations or challenges with our
presenter in advance that can be addressed during the program.]
Meet Your Speaker:
Colin Bish, Director of Digital Services at Brasco
Colin Bish is a savvy, tech-minded marketer with ten plus years of experience focused in
digital. As Digital Marketing Strategist, Colin understands how analytics drives strategy and
how to utilize all the various tools and tactics available to help our clients meet their goals
and objectives. He is a Google Certified professional and has experience in the trenches
launching campaigns, managing execution, and customizing analytics to help visualize
metrics. He previously helped lead digital marketing teams at Netsertive and Devada,
working on numerous digital campaigns and strategies from paid search and SEO, to
content, email, and marketing automation.
As an alumni of North Carolina State University he enjoys rooting for the Wolfpack in sports.
He is a competitive soccer player, and that competitive nature benefits him as a digital
“In digital marketing you’re always trying to improve and outperform on previous results. I
enjoy the competitive nature of this industry”, said Colin.
Colin enjoys collaborating with our clients and team to better understand their needs and to
ensure we are exceeding our client’s growth goals.