From the Classroom to the Boardroom: Finding Your Place in PR and Helping Students Find Their Place in PR
Today’s PR practitioner is more dynamic than ever before. We communicate with multiple audience segments across multiple platforms to drive results. With an always-evolving industry, it can sometimes be overwhelming for young professionals to find their place in PR, but we’re here to help.
We’re bringing together a panel of experts to share insights about the best tools and tactics to for students to land your first job, how to grow in your career, and what path is the best one for you. Is agency life the right choice? Or what about a career in-house? We’ll aim to answer those questions, and much more.
And, we’re calling on PR professionals to join us for a networking event and panel discussion to support the NCPRSSA chapter. The event will provide students and recent graduates with the opportunity to learn from industry experts about how to land a great first job and successfully grow in your career. Registration for this event is free!
Meet the Panel:
Colleen Ridder, Account Executive, FWV
Originally hailing from New Jersey, Colleen graduated from Virginia Tech with a degree in Public Relations and quickly put her skills to work representing national clients such as Wrangler, Riders by Lee, Hood River Distillers and Volvo Trucks at French West Vaughan. After two plus years at the agency, she currently sits as an Account Executive and manages day-to-day client communication while also leveraging her public relations expertise to foster relationships with key media. Outside of her client obligations, Colleen leads the agency’s internship program and oversees the selection and implementation of interns each semester.
Sarah Wild, Career Identity Coach, NCSU
Sarah Wild, born and raised in New York, received her Bachelor’s in Psychology and her Master’s in Student Affairs Counseling from SUNY Plattsburgh. She’s a Nationally Certified Counselor and has been working in higher education for five years. She’s currently a professional Career Counselor at NC State University, is a lead volunteer with HazingPrevention.org, and is an active volunteer in fraternity/sorority life. Her free time is spent with her one-year old golden retriever, Oliver.
Rae White, HR Business Partner, Hospitality & Manufacturing Industry
Rae White has proudly served as an HR business partner in the hospitality and manufacturing industry for over 15 years where she successfully led the efforts to staff two green field startups for the Mandarin Oriental in Washington, DC and PepsiCo’s Gatorade facility in Virginia. She started with Butterball as corporate recruiting analyst in 2013, where she successfully implemented the company’s first electronic applicant tracking system. In 2016, Rae was promoted to the talent acquisition manager, and since, has make it her purpose to disrupt the way Butterball attracts and selects the right talent to support and drive company performance. In her spare time, you’ll find Rae playing in the dirt in her butterfly garden and watching cat videos. She is fortunate to have a loving husband and a step daughter who loves Butterball’s turkey jerky – available in a store near you!