For information about our upcoming events, check this page and our newsletter!

October 2020 PD Event (online) – Video: Engaging Your Audience During & After COVID-19

Producing video doesn’t have to be an overwhelming experience. Even if you’ve never been part of the production process before, you’ll leave this session armed with the right: Questions to ask Numbers to crunch Vendors to consider And a whole lot more! Video is scalable, so whether you have a huge budget or none at […]

November 2020 PD Event (online) – Moving Communications Up the Value Chain

There’s never been a time like the present for communications to move up the value chain. As our environment grows more complex and uncertain, communications professionals are in prime position to lead in their organizations. In this discussion, Kristy Fair Ballentine, global communications director at Lenovo, will explain how she and her team have put […]

Coffee Chat: Be Social. Be Accessible.

Learn best practices to ensure your personal or organization's Facebook, Twitter, Instagram, and YouTube content is accessible to all of your followers!


January 2021 PD Event (Virtual): How 2020 Changed Influencer Marketing

The events and hardships of 2020 compelled many influencers to pivot away from their normal content to focus on activism. For many, it just didn’t feel right to post according to their regularly scheduled program in the midst of a pandemic, civil unrest and a divisive and anxiety-filled election season. Now with a new year […]

March 2021 PD Event (Virtual): Branding & Reputation Management in COVID Times


. Samantha Hargrove, director of marketing at The University of North Carolina System will discuss how higher education has responded to the changing times and how well they’re communicating the right messages to their customers. She'll discuss from a PR perspective, what went wrong, what went right, and areas where we had to pivot. She'll share examples of reputation management and how as professionals, we’ve had to lead our leaders during peak times of this crisis.

June 2021 PD Event (Virtual): COVID Crisis Communication & Marketing for Destination Marketing Organizations


The tourism industry made a big pivot in 2020 from inspirational tourism marketing to informational messaging. This presentation will give an overview of how Visit Greenville, NC worked to balance communicating timely public health updates to our residents and visitors, while continuing to support our local businesses and tourism economy by encouraging and promoting their adherence to safety guidelines.

June 2021 Coffee Chat

Please join Dana Cassell for coffee talk on June 24 at 9:30am.


NCPRSA Refund Policy

For NCPRSA events (professional development, networking, skills, etc.), no refunds will be issued if the event is postponed by the Chapter due to an act of nature (snow, hurricane, etc.). If the Chapter cancels the event, refunds in full will be made as soon as feasible. If for some reason you are unable to attend an event for which you registered and paid, no refund will be issued, so we encourage you to transfer your registration to another professional.