Associate Manager, Digital Communications

June 21, 2018
Job Type


Job Description

This position supports the executive director and director in managing strategic and tactical digital communications programs for PPD. The role collaborates with multiple departments to develop relevant and compelling messaging and constructs these communications and marketing programs on digital platforms such as PPD’s corporate website, social media and email communications.

The individual holds the central role in digital content development and social media administration. This requires an ability to work effectively individually and collaboratively with PPD stakeholders to create highly engaging content that drives business objectives across all digital channels.

The position requires in-depth understanding of web content and social media best practices; the person who holds this role serves as primary manager of corporate website content and primary owner of corporate social media accounts. As editor-in-chief for the corporate website and social media, the role ensures that communications are timely, appropriate, creative and varied.

The person in this position must have proven planning, organizational and project management skills as well as the willingness and ability to learn and adopt the use of new technologies and information systems.

Sample duties include:

• Writing, editing and developing content for websites, social media and other digital channels.
• Authors new content individually and in conjunction with subject matter experts.
• Reviews and edits all digital communications content to ensure proper grammar, AP Style and voice before publishing and posting.
• Owns the development of the corporate blog and ensures a good rhythm of fresh content.
• Develops and executes social media campaigns to grow digital audience.
• Shares social media best practices with talent acquisition and volunteer/patient recruitment teams.
• Coordinates with PPD media team for announcing company news on the website.
• Monitors responses to our social media posts and other mentions of PPD and its subsidiaries.
• Maintains master editorial calendar for the corporate website and social media.
• Serves as resource for departments and teams to maintain standards/style for digital communications.
• Utilizes web content management systems and corresponding tools to create and update web pages for use by internal and external audiences.
• Creates or edits images to enhance content presentation and formatting.
Utilizes HTML/CSS for formatting and optimal content layout.
• Responsible for defining and reporting on KPIs (analytics/survey results).

Education and Experience:

• Bachelor degree in digital media, communications, public relations or journalism
• 3-5 years’ experience in corporate communications, digital communications or corporate marketing
• Ideal candidate will have a mix of experience in writing, editing and social media along with website technical and graphics editing skills
• Or equivalent combination of education, training and professional experience that provides the individual with the required knowledge, skills and abilities to perform the job

Knowledge, Skills and Abilities:

• Proven ability to use and apply AP Style. Technical and graphics editing experience in using HTML, CSS and Photoshop is required.
• Corporate or enterprise experience with a web content management system such as Sitecore, SharePoint, WordPress or other similar systems or platforms
• Proven planning, organizational and multi-task project management skills
• Exceptional written and verbal communication skills
• Strong experience in corporate brand and product positioning
• Proven Internet-based positioning experience
• Intermediate knowledge/understanding of Web site design and layout
• Demonstrated attention to detail
• Ability to consistently negotiate expectations and outcomes with internal management and external vendors
• Ability to work well under pressure and meet deadlines with a quality product
• Demonstrated business maturity and professionalism
• Understanding of working within corporate structure for approval processes
• Knowledge of content relationship management applications and uses

PPD is an affirmative action employer that values diversity as a strength and fosters an environment of mutual respect. PPD provides equal employment opportunities without regard to age, race, color, pregnancy, national origin, religion, sex, gender identity, sexual orientation, disability, veteran status or other status within any other protected group.

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