Content Developer Writer

Center for Community Self-Help
December 16, 2021
301 W Main Street, Durham, North Carolina
Job Type


Job Description

Self-Help is seeking a Content Developer/Writer to join our team! The Content Developer/Writer will work with Self-Help teams to develop a variety of content that promotes the Self-Help organization and initiatives and engages readers with insightful and thoughtful information and content.

Essential Responsibilities:

Develop and strengthen Self-Help’s storytelling content strategy across member-facing and internal channels, including digital and print such as blog posts, static web copy, social media, podcasts, and video content.
Develop and manage editorial calendars for various member communication channels.
Interpret the goals of communications plans and define positioning to deliver on strategy as defined in assignments.
Contribute to strengthening other messaging and collateral such as Self-Help’s annual report and impact report.
Work closely with graphic designers to develop overall creative concepts and content that fits within Self-Help’s brand.
Participate in the creation of thought leadership content working closely with Self-Help subject matter experts.
Present ideas and concepts to key stakeholders, seek and provide constructive feedback to ensure most effective content development.
Contribute to the development and maintenance of brand tone, voice and copy guidelines.
Help develop strategy and tactics for creating and deploying materials in Spanish; review Spanish content for alignment with brand tone and voice.
Participate in the oversight of our messaging guidelines and contribute to keeping these guidelines relevant and up to date.
Monitor and share industry trends and competitor activity related to content and brand positioning.
Research, write and edit articles for website, advertorials, internal communications, planning the structure and flow of information to achieve communication goals.
Lead the creation of Self-Help’s annual report.
Contribute to creation of internal and external content, including editing and proofreading content written by others.
Co-lead our social media marketing and strategy.
Translate industry-related data, news, and topics into engaging stories, using in-depth explanations and descriptions to educate.
Understand and integrate SEO best-practices and keywords into engaging web content to drive conversion.
Contribute to the accurate definition of project scope, estimates and timelines.
Manage to deadlines and ensure projects are completed on time.
Maintain regulatory compliance for marketing materials.
Be an advocate for strategic content planning and brand voice development and continually strive to improve our capabilities.
Document storytelling content strategy process and standards and mentor/train writing and design teams in executing on strategies.
Stay up to date on various methods to create engaging content.
Serve as an advocate for strategic content planning and brand voice development and continually strive to improve our capabilities.
Document storytelling content strategy process and standards and mentor/train writing and design teams in executing on strategies.
Perform other duties as may be deemed necessary.
Credentials, Experience and Skills:

Bachelor’s degree in Journalism, Advertising, Marketing, Communications or related field OR equivalent related experience.
3-5 years of experience as a Writer/copywriter for B2B and B2C audience required.
Strong commitment to our mission – creating economic opportunity for traditionally underserved communities.
Preference for working in organizations that place priority on teamwork and collaboration
Ability to manage multiple projects in a fast-paced, dynamic environment and meet tight deadlines.
Strong cognitive skills - including problem solving, decision making and analysis, solution-focused.
Understanding of web analytics tools, social media marketing applications, and social media monitoring platforms.
Energetic, flexible, adaptable, and creative.
Highly organized with outstanding attention to detail.
Strength in building collaborative, positive, productive relationships across the organization (and locations).
Demonstrated ability to influence others without direct authority.
Excellent written communication skills.
Skilled in writing clear, concise and grammatically correct copy.
Preferred qualification: fluency in written Spanish.
Proficiency in deciphering and integrating a variety of inputs including copy and data.
Ability and willingness to work beyond normal work hours, as needed.
Ability to demonstrate Self-Help's Core Values:
Mission Before Self
Service With Excellence
Embracing & Promoting Change
Results Not Credit
Diversity as a Strength
Financial Sustainability for Mission Impact

Competitive nonprofit compensation, based on experience, plus a generous benefits package. Apply online at

About Us:

Self-Help is a leading national community development financial institution headquartered in Durham, NC. Since 1980, Self-Help has provided more than $9.3 billion in financing to over 175,700 families, families, individuals, and businesses. We help drive economic development and strengthen communities by providing responsible financial services; lending to individuals, small businesses, and nonprofits; developing real estate; and promoting fair financial practices across the nation. Through our credit union network, Self-Help serves more than 167,000 people in California, Florida, Illinois, North Carolina, South Carolina, Virginia, and Wisconsin. Learn more at, and

Self-Help is committed to providing equal employment opportunities to all persons, regardless of race, religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression (including transgender status), age, sexual orientation, military and veteran status, class or family status.

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