Digital Content Producer

University of North Carolina at Chapel Hill
November 22, 2021
Chapel Hill, North Carolina
Job Type


Job Description

Digital Content Producer

Primary Purpose of Organizational Unit
The Office of University Communications is responsible for the strategic management of the University’s overall public relations and reputation management activities. The department provides leadership, counsel and services to over 200 communicators across campus and works with those communicators to ensure a unified campus-wide communications strategy. Areas within University Communications include: Executive Communications, Media Relations, Internal Communications, Content Development, Social Media, Marketing Communications, Strategic Resources, Issues Management, Community Relations, Public Records, the UNC-Chapel Hill Visitor’s Center, and UNC Creative.

Position Summary
UNC-Chapel Hill’s University Communications department is seeking a digital content producer to help create content for and other campus websites and materials. This is a perfect position for a strong and curious feature writer who wants to tell the stories about the people, programs, research and activities at the nation’s first public university. The ideal candidate will also be able to write on deadline, juggle multiple writing projects and have editing and wordpress experience. Photography and videography skills are a plus. 

Reporting to the Director of Content Development and working with colleagues in the Office of University Communications and communications professionals with the schools and units around the University, the digital content producer will take a leading role in developing and executing content ideas from planning to completion.The Digital Content Producer will create stories that reach key constituencies of the University and position the University as a world-class research institution. The producer will research, plan, create and edit stories and assist with publishing content to various websites using WordPress. As a senior content professional, the Digital Content Manager serves as a key resource to others on campus with both digital and non-digital communications, establishes and maintains standards for digital products, and employs creative and innovative ways to tell stories. The Digital Content Manager will develop and manage projects from start to finish, sometimes working independently and other times with a team.

Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Required Qualifications, Competencies, and Experience
Must have experience as a communications professional with a strong background in producing compelling written content. Must have strong written and oral communications skills and the ability to develop and maintain positive relationships across campus to best position the University according to its strategic goals. Must have experience writing feature stories on tight deadlines. 

Preferred Qualifications, Competencies, and Experience
A bachelor’s degree in marketing, communications, journalism, public affairs or a related field. A minimum of 2 years in roles related to public relations, content development and/or creative management. Experience telling stories through video multimedia channels. Experience working in WordPress. 

Position/Schedule Requirements
Evening work occasionally, Weekend work occasionally 

Please apply online at

Special Instructions
Please submit two written projects using the other document upload option. 

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.