Director of Social Media

University of North Carolina at Chapel Hill Office of University Communications
November 12, 2020
101 McCauley St., CB 6210, Chapel Hill, NC
Job Type


Job Description

The director of social media reports to the director of content development in the Office of University Communications, manages a team of social media specialists and works with colleagues in University Communications and communications professionals within the schools and units across campus. The director is responsible for developing and implementing the University’s social media strategy and, working with others, maintaining and enhancing the University’s reputation. In addition, the social media director is responsible for staying current on new technology and ever-changing digital communications trends.

The director uses multiple digital platforms to engage the University’s key and diverse constituencies and monitor issues of interest to the University. Working with the team, the director also measures, analyzes and shares user engagement and other key performance indicators and uses sound editorial judgement to make content decisions that shape public perception and develop a community of support.

The social media director is responsible for setting and overseeing an annual budget, including, but not limited to, costs for graphic design and equipment as well as publishing, social listening and metrics collection tools.

The position requires a high level of attention to detail, organization, professionalism and discretion. Additional requirements include the ability to adapt, work in a fast-paced environment, follow through and complete projects on time, tackle projects thoughtfully and creatively, delegate authority, resolve issues in the best interest of the University, and develop and maintain positive working relationships.

Please visit the University's Human Resources website for details about how to apply for this position at

Closes: 11/23/20

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