Executive Content Producer

University of North Carolina at Chapel Hill Office of University Communications
November 19, 2019
Chapel Hill, North Carolina
Job Type


Job Description

The full job description is posted at http://unc.peopleadmin.com/postings/172193. The posting closes on December 2, 2019.

UNC-Chapel Hill’s Campus Communications Team is looking for an Executive Content Producer to manage The Well (https://thewell.unc.edu/), our University-wide news portal for faculty and staff.

The Executive Content Producer is responsible for planning content in tandem with broader University priorities, generating story ideas, and producing, editing, and posting content. This individual will work with colleagues in media relations, social media and UNC.edu to ensure Carolina’s mission and priorities are communicated consistently to internal and external stakeholders.


• Manage a content calendar for The Well that is updated daily in coordination with the content and media relations teams.
• Ensure The Well website is updated daily to reflect the most important University news of the day for employees.
• Oversee the creation of a daily email newsletter.
• Provide reporting, writing and editing support for The Well and its content producers. This includes assigning, writing, editing, and posting stories, guiding the development of multimedia assets and curating content from across the University.
• Cultivate relationships with communicators across the University to generate story ideas and build content curation pipelines for The Well.

Essential Skills, Knowledge and Abilities

• A strong background in reporting/editing, public relations and website management.
• Ability to work in a fast-paced environment and produce/edit content quickly on deadline, adhering to the highest writing standards, including Associated Press style.
• Proficiency with content management systems and social media.
• A willingness to collaborate as part of a team.
• Able to handle multiple assignments simultaneously.
• Ability to use analytics to drive best practices and decision-making.

Preferred Qualifications

• Demonstrated experience maintaining web platforms and effectively managing the technical aspects of a complex website, in coordination with IT professionals.
• A broad understanding of Carolina’s mission and strategic priorities and the ability to generate content ideas that align with those goals

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