Media Relations Manager

University of North Carolina at Chapel Hill Office of University Communications
July 14, 2022
101 McCauley Street, Chapel, North Carolina
Job Type


Job Description

The University of North Carolina at Chapel Hill's Office of University Communications seeks a Media Relations Manager. This is a perfect position for an experienced communications professional to be part of the overall media strategy and response for the nation’s first public university. Experience generating earned media and successfully crafting strategies and messages is a must. The Manager plays a pivotal role in developing the messages and strategies on a wide range of topics and issues in higher education and provides direct responses and pitches to local, regional and national outlets.

Reporting to the Director of Media Relations, the Manager is responsible for successfully planning, executing and evaluating a strategic media relations plan for a portfolio of University areas and promoting Carolina’s mission and work as a leading global research university.

The Manager will own a portfolio that covers the College of Arts & Sciences, including the third-largest research portfolio at Carolina, University Development and University Libraries. As part of that assignment, the Manager will develop strategies to leverage the University’s work to position the campus as a world-class research institution and will have the ability to communicate about these subjects in plain language across content platforms.

The Manager will have a detailed working knowledge of issues and trends in higher education. The Manager maintains strong working relationships with subject matter experts across the campus, including senior University leaders, department heads, faculty and communicators. The Manager develops and maintains relationships with journalists at media outlets to help ensure smooth communication of often complex issues to ensure the ability to engage the journalists with story ideas and expert recommendations. In addition to initiatives related to these areas, the Manager is expected to provide support for other activities in the office as needed.

The Manager will work closely with communications professionals across campus to provide strategic consultation and direction on media relations initiatives. Under the leadership of the director, the media relations team creates the messages, content and pitches that promote the University, its people and programs. Someone who has a fresh approach to media relations and creative content is welcome.

This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with UNC System Office policy. UNC-Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.

For additional information and to apply, please visit the Human Resources website,

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