Working with the Associate Vice Chancellor for Strategic Communication, the Media Relations Manager (“Manager”) develops and implements strategies for increasing public understanding and awareness of the campus. The Manager is responsible for providing news and information for the public and key audiences through a clear understanding of news, skilled work with the media, programs for public outreach, and / or strategic communication of the institution’s messages.
Writes and distributes press releases on behalf of the university
Anticipates potential areas of interest or concern and develops communications strategies and tactics to prepare Fayetteville State University to successfully and effectively address these areas to the media and various public audiences.
Drafts University statements and working with the AVC of Strategic Communication develops responses to media requests.
Works closely with the AVC of Strategic Communication to draft messages targeted to campus’s external and internal audiences.
Develops and maintains media contacts. Oversees the maintenance and regular updating of media distribution lists. Monitors the press to identify opportunities for publicizing FSU projects and people and to stay abreast of the needs and interests of print, broadcast, and digital media.
Working with the AVC of Strategic Communication, develops and continually optimizes distribution strategies to maximize reach of FSU news content.
Working with the Public Communications Specialist, develops and implements new distribution methods/channels for news and information about the campus to print, broadcast, and digital media, as well as directly to the public. Adapts and implements new media techniques and technologies to help tell the FSU story.
Monitors important campus and FSU issues to assist in developing campus responses as needed. Keeps abreast of key issues in higher education on the national, state, and local level.
Provides professional advice to campus administrators, faculty and staff members, and students concerning publicity needs and planning and the news media’s preferences and practices.
Ensures that proactive media placements are consistent with strategic messaging goals.