PR Manager, Vertical Markets

July 29, 2022
Anywhere, United States of America
Job Type


Job Description

Egnyte is looking for an innovative and fast-paced professional to join our public relations team as the lead for our vertical markets. The PR Manager will play an instrumental role in all aspects of public relations, including strategic planning, media relations and thought leadership. In this role, you will be handling all PR for our vertical markets (Architecture, Engineering and Construction (AEC)/ Life Sciences / Financial) and will work cross-functionally with journalists, thought leaders, industry professionals and internal departments to create and maintain a favorable public image for Egnyte.

What You’ll Do (but is not limited to)
-Define, plan and execute public relations plans and strategies to drive awareness of Egnyte and our presence in collaboration, governance and cybersecurity for vertical markets.
-Draft press releases, press kits, byline articles and other press materials.
-Build and maintain working relationships with top-tier, regional, national, international and trade media outlets.
-Ability to generate creative story ideas and pitches around exciting software and technology solutions to business problems.
-Work with vertical market teams and subject matter experts to develop trending topics and themes.
-Coordinate consistency of messaging and outreach with corporate and products PR team members.
-Arrange and manage interviews, media and event appearances.
-Write content for internal and external thought leaders including blogs, awards, speeches and pitches.
-Respond to requests from media outlets.
-Evaluate promotional programs to ensure they align with PR goals.
-Track, evaluate and share results of PR efforts.
-Work with Egnyte’s PR agency to inform and strategize upcoming publicity recommending new ways to publicize Egnyte’s products.
-Evaluate public opinion through surveys, polls and social listening.
-Monitor press email inbox.
-Manage press webpage on

-7+ years of experience with a PR agency or in-house PR team.
-Past work in either AEC, Life Sciences or Technology a must.
-Strong ability to create relationships with media and industry professionals.
-Working knowledge of building inspiring, impactful and scalable content and campaigns.
-Past experience working across both B2B and B2C audiences desired.
-Proficient with media monitoring software services, such as Cision or Muck Rack.
-Strength in story-telling and bringing the Egnyte story to life in creative and thoughtful ways.
-A strategic thinker who can deliver from plan through to execution.
-Strong at planning, organizing, prioritizing, and executing simultaneous projects.
-Ability to manage and build relationships with multiple internal and external stakeholders.
-A love for data and the ability to make data-driven decisions.
-Excellent writing and editing skills.
-A self-starter with tenacity for execution and delivery.
-Quick thinker who can respond to challenges with poise and ease.
-Excellent communication skills, an engaging personality and the ability to multi-task are all essential qualifications for this position.

Our Benefits
-Competitive salaries & Stock Options
-Comprehensive benefits for you and your family (low premiums and deductibles!)
-Medical, Dental, Vision, Life, Disability, Employee Assistance Program, FSA, HAS, and Commuter/Parking benefits
-Fully paid premiums for life insurance (up to 2x your salary) / AD&D and the option to enroll in Voluntary Life Insurance
-Pet Plan-- Enroll in discounted Pet Insurance & Perkspot – Discount program available for entertainment, services, shopping & travel
-Global Travel – Medical benefits to cover any employees traveling out of the United States on a work-related trip
-Flexible hours and responsible time off
-Emotion & Physical Wellness – Free access to emotional and physical wellness apps including Spring Health, Headspace, Aaptiv, Ginger, and Physera
-Gym, cell phone, and commute reimbursement
-Healthy lunches, breakfast, and bottomless snacks and beverages
-401(k) Retirement Plan (Traditional and Roth)
-SoFi online financial services: Pay off debt sooner, invest in your future, or refinance your mortgage – all in one app
-FREE Egnyte lifetime membership

Equal Opportunity Employment
At Egnyte, we celebrate our differences and thrive on our diversity for the benefit of our employees, our products, our customers, our investors, and our communities. Employment at Egnyte is based solely on a person’s merit and qualifications directly related to professional competence. We do not discriminate based on race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity or expression, disability, age, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

About Egnyte
Egnyte provides a unified content security and governance solution for collaboration, data security, compliance, and threat detection for multicloud businesses. More than 16,000 organizations trust Egnyte to reduce risks and IT complexity, prevent ransomware and IP theft, and boost employee productivity on any app, any cloud, anywhere. Investors include GV (formerly Google Ventures), Kleiner Perkins, Caufield & Byers and Goldman Sachs.

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