PR Manager

BASF
    Published
    February 11, 2021
    Location
    2 TW Alexander Drive, Durham, North Carolina
    Category
    Job Type

    Description

    Job Description

    Public Relations Manager (contract)

    Formula for Success: You Will…
    Build and maintain relationships with journalists and key external role-players, including ag media, business leaders and community stakeholders.
    Provide strategic PR direction and counsel for company product launches, and key initiatives.
    Manage media inquiries and serve as company spokesperson.
    Execute proactive media outreach and reactive media relations strategies for company crises as needed.
    Work as part of a cross-functional team in a fast-paced environment, managing multiple projects simultaneously.
    Collaborate with internal stakeholders to generate content and ideas in line with the company’s strategy and in support of various brand initiatives.
    Research and write content, including press releases, editorial articles, drafts response statements, messaging, FAQ’s, presentations, speeches, talking points, media briefing documents, and other communications materials.
    Arrange and coordinate media relations activities in communities where BASF serves.
    Help manage external public relations agency.
    Acquire and maintain a detailed knowledge of the company’s policies, principles and products, and keep up to date with relevant developments.
    Measure and evaluate results of public relations efforts with the team.

    You’ll need:
    The ability to create proactive communications and dynamic content that promotes and protects the BASF brand.
    Exceptional interpersonal, public speaking and writing skills to represent the BASF brand with key internal and external stakeholders.
    To be a strategic thinker with a meticulous attention to detail, working well with others and meeting deadlines.
    The ability to multitask and adapt in a fast-paced environment.
    The ability to solve complex problems/issues thoughtfully, strategically and under pressure.
    Internal
    To stay current and up to date with current media trends and technology - constantly looking for ways to improve processes and bring creative ideas forward.
    The ability to be innovative, organized and self-motivated with a keen interest in driving strategic messages to key internal and external role-players.
    To be a problem solver that’s skilled in adapting to changing circumstances in a busy environment.

    Qualifications
    Bachelor’s degree in Communications, Journalism, Public Relations or a related field
    7-9 years of communications experience in a fast-paced environment, with a minimum of 3 years focused on corporate communications
    Demonstrated track record of going from idea to execution on multiple communications strategies
    Demonstrated track record of PR success and proven media relations expertise
    Excellent written and verbal communication skills
    Excellent organizational and follow-through skills
    Expertise managing crises and complex, high-risk assignments
    Detail oriented with the ability to manage multiple tasks simultaneously
    Highly collaborative and capable of working as part of a team
    Works well under pressure and meets tight deadlines
    Highly computer literate with capability in email, MS Office and related business and communication tools
    Experience in agriculture, biotechnology, or science communications preferred
    A portfolio of work available for review

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