Public Information Specialist – Social Media

The City of Fayetteville’s Corporate Communications department is seeking a Public Information Specialist in the Social Media division to administer a wide range of public relations, education and outreach initiatives in support of municipal departments including coordinating and distributing public information, public information projects, developing City publications; to coordinate, establish and maintain effective public relations with media representatives, the public and internal staff members.

ESSENTIAL DUTIES & RESPONSIBILITIES

1. Assist staff and personnel with media relations; provide information to news media on breaking stories during normal working hours; serve as a liaison with internal and external media for story developments with department personnel as well as conducting sound bites and radio interviews.
2. Prepare and disseminate information to the media, general public and other agencies in oral and written formats and social media platforms, as required; coordinate the dissemination of information with departmental staff and personnel regarding media queries and strategies.
3. Maintain existing media methods and procedures to include the management of current and new social media platforms with the goal of telling the narrative of the City of Fayetteville; participate in internal communications strategies to inform and engage City staff.
4. Gather information to create public relations tools such as news releases, public service announcements, and other detailed information to promote services, programs and events; may compose, edit and prepare a variety of special projects for City management as requested
5. Attend City events and activities to gather photos and videos with the intent of sharing with identified audiences. Coordinate and identify opportunities to share City-sponsored activities with the public.
6. Serve as a liaison for the City and department with a variety of external agencies and organizations, as well as the general public and specialized groups, to communicate the mission and vision of the City; engage in positive interactions with the general public to include social media platforms.
7. Assist with actual production activities, including setting lights, props, stages, the technical direction of cameras, still photography, audio timing, digital enhancements and editing; write scripts and coordinate with other personnel for support activities.
8. Develop and execute social media strategy for the City and/or departments. Coordinate with and provide oversight to the City’s departmental social media mangers, to include providing them with training, advice, and assistance as needed.
9. Monitor departmental expenditures for public information activities; may assist in the development of departmental budget.
10. Plan and execute specialized campaigns to inform and educate citizens on department services; coordinate and oversee outside agency projects for the City.

To view a complete job description, click here.

 

MINIMUM QUALIFICATIONS

Any combination of experience and training that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:

Experience:
Three years of increasingly responsible experience in public information, public or media relations, journalism, communications, or related work.

Training:
Equivalent to a Bachelor’s degree from an accredited college or university with major course work in public administration, marketing, communications, public relations, or a related field.

LICENSING AND CERTIFICATIONS:

Required:
Possession of an appropriate valid driver’s license and ability to maintain insurability.

Preferred:
None applicable.