Senior Account Executive

French West Vaughan
    March 20, 2018
    Raleigh, NC
    Job Type


    Job Description

    Senior Account Executive
    French | West | Vaughan seeks a public relations senior account executive for its Raleigh office. The right candidate will manage and lead B2B public relations programs; pitch national, regional and local media outlets; develop press materials; and manage creative and digital projects. Candidates should have three to five years of public relations experience, with preference shown to candidates who have led or worked on business-focused public relations accounts. Superior writing skills and client facing abilities are crucial.

    Responsibilities include, but are not limited to:
    • Lead key accounts to deliver exceptional results and client service daily
    • Contribute to the development and execution of public relations, strategy and integrated marketing plans
    • Create press releases, pitches, client backgrounders, fact sheets and other press assets
    • Compile and maintain media lists, monitor and report on media coverage
    • Develop and manage schedules for multiple clients and deliverables
    • Lead project management of traditional and digital creative plans
    • Draft and deliver highly technical and complex case studies and other various writing projects for a wide range of clients
    • Fulfill daily account management operations, including billing

    Specific Requirements:
    • BA/BS degree in public relations, journalism, marketing or related field
    • Three to five years of public relations experience (agency experience is strongly preferred, but not required)
    • Experience leading a B2B account, or one who falls in the technology, healthcare, litigation or public affairs sector
    • Superb writing, editing and storytelling skills
    • An expert at AP Style
    • Experience with direct client relations/communications

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