Senior Copy Writer– Marketing, Communications, and Stewardship

Duke Alumni Engagement & Development
    Published
    August 17, 2022
    Location
    Durham, North Carolina
    Category
    Job Type

    Description

    Job Description

    The senior writer and editor will work with AED and university leaders to manage, compose, and edit a variety of communications and marketing materials designed to advance Duke University and enhance the university’s ability to connect with donors and alumni. This position will be responsible for providing persuasive copywriting support for a variety of AED programs designed to keep nearly 190,000 Duke Alumni informed, connected, and inspired. The successful candidate will be culturally fluent with proven experience bringing fresh, insight-driven concepts to life through storytelling, advertising, and multimedia content that engages diverse audiences across a variety of channels and publications. This position reports to the senior director of marketing and communications leading a creative team of writers, designers, and a videographer who collectively support the creative needs of the organization.
    Work Performed
    • Work with the university’s academic leaders and senior officers to help communicate their vision and priorities to an alumni and donor audience
    • Write compelling key messages, elevator pitches, advertising copy, video scripts, and other materials to support a variety of complex university initiatives
    • Serve as a contributor to various websites including alumni.duke.edu and giving.duke.edu
    • Provide strategic input into the development of marketing plans for annual and multi-year campaigns
    • Write and edit stories and marketing content to deepen engagement among Duke’s alumni affinity groups, which include women’s groups, LGBTQ groups, groups for alumni of color, and for alumni who came to Duke as first-generation college students
    • Collaborate with AED colleagues, schools, and units to identify stories to promote the benefits and impact of giving back to Duke, educate prospective donors about Duke accomplishments and priorities, and promote a positive image of the university
    • Edit the writing of colleagues and freelance writers for style, grammar, content, and messaging as needed
    • Collaborate with graphic designers, web developers, videographers, and other writers on a wide range of marketing and communications efforts
    • Develop and maintain effective working relationships with other alumni, development, and communications offices at Duke
    • Perform other duties as assigned
    Required Qualifications at this Level
    Education/Training
    Work requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through attainment of a bachelor's degree in Journalism, English or a related discipline.
    Experience
    Work requires two years of directly related writing experience.
    OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
    Preferred Experience:
    • 5-7 years of relevant writing experience
    • Brand-centric portfolio that demonstrates strong strategic thinking and the ability to generate and execute creative ideas with a high level of craft and attention to detail. Comfort writing for different audiences and adjusting tone, style, and concepts to address audiences most appropriately
    • Familiarity with AP Style
    • Experience developing ideas for articles, ads, brochures, commercials, and other publications and transforming those concepts into promotional copy
    • Experience interpreting creative briefs and incorporating team and client perspectives to develop unique and engaging content
    • Ability to set schedules and manage deadlines effectively
    • Ability to be flexible and work in a highly collaborative team environment
    • Familiarity with design and production
    • Agency, copywriting, and/or higher education writing experience preferred

    Behavioral Competencies
    Curiosity and Information Seeking
    Attention to Detail
    Planning Prioritizing & Multitasking
    Collaborating with Others
    Expresses Ideas Orally & In Writing
    Shares Knowledge

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