Use your proven vision, leadership and strategic direction for Self-Help’s communications and marketing team to help make a difference. Our mission is to create and protect ownership and economic opportunity for all, especially people of color, women, rural residents and low-wealth families and communities. This position is located in Durham, North Carolina and is eligible for Self- Help’s hybrid work arrangement of two days per week of working off-site.
The Vice President (VP) reports to the Executive Vice President and supervises three directors and a high performing national team that provides the full range of communication services, including, but not limited to, brand development and management, public and media relations, internal communications, digital/online initiatives, traditional print projects, sales promotions and collateral, social media, corporate website and intranet, content creation, copywriting, and special events.
Provide strategic counsel to senior leadership, business teams and key stakeholders across the organization
Lead the continuous development of Self-Help’s brand and voice to build awareness, uniqueness, relevance and reputation among target consumers
Deliver campaigns and public relations strategies that drive results for individual business lines
Evaluate Self-Help’s online marketing performance and create an excellent web and social media presence
Lead organization-wide and line of service-specific online and offline channel campaigns to support business goals and objectives
Develop and deploy a comprehensive crisis communications plan and manage crises as they arise
Remain current on laws and regulations that affect marketing, ensuring marketing pieces, disclosures, and web site are technically and legally compliant
Establish and monitor the annual marketing budget to maximize cost-effective operations, programs, etc.
Credentials, Experience and Skills:
BA/BS or equivalent experience in Marketing, Communications, Public Relations, Economics, Business or related
8+ years of additional experience in marketing, public relations and program leadership with a proven track record of success in managing a range of marketing and communications functions such as brand management, customer marketing, digital marketing, creative services, public relations and engagement
5+ years of successful experience leading high-performance, cross-functional teams, with responsibility for direct reports in the last three
Hands on experience with CRM and SEO tools like Google Analytics, Salesforce,
Public relations accreditation (APR) preferred
Competitive nonprofit compensation, based on experience, plus a generous benefits package.
Apply online at: self-help.org/careers
Self-Help is a leading national community development financial institution headquartered in Durham, NC. Since 1980, Self-Help has provided more than $9.3 billion in financing to over 175,700 families, families, individuals and businesses. We help drive economic development and strengthen communities by providing responsible financial services; lending to individuals, small businesses and nonprofits; developing real estate; and promoting fair financial practices across the nation. Through our credit union network, Self-Help serves more than 167,000 people in California, Florida, Illinois, North Carolina, South Carolina, Virginia, Wisconsin and Washington. Learn more at www.self-help.org, www.self-helpfcu.org and www.responsiblelending.org.
Self-Help is committed to providing equal employment opportunities to all persons, regardless of race, religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression (including transgender status), age, sexual orientation, military and veteran status, class or family status.