As communicators and marketers, we can all benefit from shared perspectives, information and ways to collaborate. We invite you to a look behind the scenes at NCPRSA, and view our past newsletters to get to know our chapter better. We look forward to continuing to serve our North Carolina community of public relations, corporate communications and marketing colleagues.

APRIL 2020

  • As COVID-19 Spreads, So Does Misinformation and Burnout

“We are blessed to live in a time when so much information can be so easily and quickly accessed. But with that blessing comes a deep responsibility to ensure that we hold ourselves and others to a high standard of ethics and accuracy in communications.” (January 31, 2020)…Click below to read more.

https://mailchi.mp/a19ca9fda9c6/aprilcovid2020newsletter

MARCH 2020

  • From Busy to Burnout

    March 3 is National If Pets Had Thumbs Day, conceived 25 years ago as a chance to imagine what our furry friends could accomplish with that extra digit. Personally, I may be indulging in this dream more than this fanciful day warrants after finishing a February fraught with one challenge after another. The idea of deputizing fur babies Sydney and Bandit to lighten the load is definitely appealing. There is simply too much to do and not enough hands to get it done…Click below to read more.

https://mailchi.mp/00cd99f800a1/march2020newsletter

FEBRUARY 2020

  • PR’s Responsibility in a World of Misinformation

    The tragic recent deaths of Kobe Bryant, his daughter and seven other people in a helicopter crash underscored how damaging the simple act of communicating can be when it lacks ethics and accuracy. Digital media’s breakneck pace of reporting meant that getting the story first trumped not only getting it right but what many would regard as basic human decency… Click below to read more.

https://mailchi.mp/8dcc45034ae5/february2020newsletter

JANUARY 2020

  • It’s Okay to Brag.

    When my daughter got two college acceptances earlier than expected, I immediately went into PR mode. Cue the calls and texts to family, the social media postings and even the resurrection of the holiday newsletter. Or not. Because despite her mother’s propensity to share news far and wide, my daughter saw no reason to tell anyone yet, stating that she didn’t want to “brag.”…Click below to read more.

https://mailchi.mp/2b84e511a3f3/january2020newsletter

DECEMBER 2019

  • With Gratitude

    A year ago, our current board of directors got together to map out a strategy for 2019. It was the first time we’d met as a group and, as the incoming president, I spent far too long googling “ice breaking exercises” to try and figure out a good way to ease into the planning process. I stumbled upon a gem, and you should totally steal it if you need one, because it worked out better than I could have hoped: If you were a Major League pitcher or WWE superstar, what would be your entrance music? The results were spectacular…Click below to read more.

https://us9.admin.mailchimp.com/campaigns/show?id=3159777

NOVEMBER 2019

  • Procrastinators Unite!

Much to my mom’s chagrin, one of my favorite sayings in high school was, “Procrastination is an art form.” I’ve always been really good at figuring just how long I can put something off and still get it done. As I’ve gotten older, I’ve gotten much better about planning ahead…but I’ll probably always need a bit of deadline pressure to really buckle down. I think I have a lot of kindred spirits in the PR world…Click below to read more.

https://mailchi.mp/0b29698ba981/novembernewsletter

OCTOBER 2019

  • In Position for a Winning Year

What the Florida Gators and NCPRSA have in common.

If there’s a plausible way to work the Florida Gators into a conversation, I’m gonna take it. I have no shame on that matter…Click below to read more.

https://mailchi.mp/8446ea7abf16/october-newsletter

SEPTEMBER 2019

  • Hurricane Preps.
    Putting Crisis Communication into Action

As Hurricane Dorian laid waste to the Bahamas and started turning towards our coast, a huge variety of North Carolina organizations began to brace for the worst: emergency management departments, healthcare organizations, utilities, school systems, the travel industry, and on and on. It’s the type of event that disrupts the routine for a dizzying number of us…Click below to read more.

https://mailchi.mp/cb34c4d45db8/septembernewsletter