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March 2021 PD Event (Virtual): Branding & Reputation Management in COVID Times


. Samantha Hargrove, director of marketing at The University of North Carolina System will discuss how higher education has responded to the changing times and how well they’re communicating the right messages to their customers. She'll discuss from a PR perspective, what went wrong, what went right, and areas where we had to pivot. She'll share examples of reputation management and how as professionals, we’ve had to lead our leaders during peak times of this crisis.