Augustine Literacy Project Triangle

ALP

In the first half of 2026, the PR for Good team teamed up with the Augustine Literacy Project Triangle (ALP) to help enhance its communications with volunteers and donors.

Our team focused on a mix of strategic and tactical deliverables to help position ALP for success – in the short term and long term. 

We provided a communications plan that shaped three key areas:

  • Audit of the website and recommendations for phased improvements along with creation of an SEO-ready FAQ webpage
  • Social media strategy development and profile recommendations to boost followers and engagement
  • Filmed and edited a Why Volunteer video for multiple owned channels to help with constraints around storytelling

Working with PR for Good gave us the rare gift of time. As a small literacy nonprofit with a big mission, their work strengthened our ability to tell our story through the marketing and communications projects they completed. This gave us the space to stay focused on serving our students and supporting our volunteers. Their expertise and creativity have made a lasting impact on our organization, and we are so grateful they selected Augustine Literacy Project – Triangle as a partner organization this year!

Jennifer Malins, Executive Director, Augustine Literacy Project – Triangle