NCPRSA Events

Virtual Lunch and Learn: AI, Authenticity, and Ethics

Explore how communicators can use Al ethically to create human-centered content while protecting transparency, trust, and brand integrity.

AI is transforming how people search for information. Four in five search users rely on AI-generated summaries about half of the time. This change emphasizes the need for being cited, summarized and surfaced within AI search results, putting additional pressure on PR and marketing pros to rethink their content.

Meanwhile, ethical concerns are running in the background. This session will explore how communicators can ethically use AI to create content without compromising transparency, trust or brand integrity.

In this practical session, attendees will learn:

How to use AI to create content that is human-oriented
What guardrails to put in place to prevent misinformation and disinformation
When disclosure and transparency are necessary for AI-assisted content

Throughout the session, B2 Communications CEO Missy Hurley and account manager Joey Niedziejko will highlight real-life ethical dilemmas and how communications pros solved them. In addition, they’ll share practical frameworks and actionable tips for ethical AI use and how to put guidelines in place

Reserve Your Spot

2026 NCPRSA Strategic Communications Conference

Join us for the 2026 Strategic Communications Conference, a can’t-miss event for public relations and strategic communications professionals of all experience levels.

This year’s theme is In the Eye of the Storm: Navigating Crises in a Rapidly Changing World, where we will dive into the ever-evolving PR industry and discover how technology, culture, and industry trends are impacting our field.

The conference will take place on November 20, 2026, at the McKimmon Center in Raleigh, North Carolina.

Look for Early Bird Registration details coming soon.

Friday, November 20, 2026