How To Prepare Your Bronze (Tactic) Entry
The Bronze lnSpire Awards recognize outstanding public relations tactics, the individual items or components of programs or campaigns.
The Bronze InSpire Awards recognize excellence in public relations tactics—the individual pieces that bring campaigns to life. These awards honor the creativity, precision, and impact of the tools and executions that make strategy visible and measurable.
If Silver represents the full campaign, Bronze celebrates the moments, materials, and ideas that made it work.
Rules
- All entries must be registered and payment submitted online to be considered
- Each entry must be submitted in a single category (or subcategory, where applicable)
- The same tactic may be entered into multiple categories if it meets the criteria; each entry requires a separate submission and fee
- Entries must include a one-page summary, the tactic itself, and all required materials
- Only electronic submissions will be accepted
- A 100-word description is required for all entries
100-Word Description
This brief description will be used at the awards ceremony and in official NCPRSA communications. It should clearly and concisely capture the purpose, audience, and impact of your tactic.
One-Page Summary
Your one-page summary is the most important part of your Bronze entry. It should clearly demonstrate both the quality of the tactic and its contribution to broader communication goals.
Include:
- Measurable objectives
- Target audiences
- Budget
- Any category-specific requirements
- Results (qualitative, quantitative, or both), showing how the tactic contributed to success
Strong entries clearly connect the tactic to outcomes—not just outputs.
Judging Criteria
Judges evaluate Bronze entries across four key areas:
- Planning/Content
- Creativity/Quality
- Technical Excellence
- Results
Bronze InSpire Award Final Checklist
☐ Confirmation email from the online entry form
☐ Payment submitted at time of entry
☐ 100-word description
☐ One-page summary
☐ Tactic/entry materials (include links for digital or video components, if applicable)
Bronze Categories
Select the category that best reflects your tactic’s purpose and execution:
B1. Media Relations
Strategic efforts to build relationships with media and secure earned coverage that advances organizational goals.
B2. Feature Stories
In-depth, narrative-driven stories that go beyond basic reporting to engage audiences through compelling storytelling.
B3. Editorial / Op-Eds
Persuasive opinion pieces that effectively communicate a point of view, advocate for an issue, or position thought leadership.
B4. Websites
Well-designed, user-focused websites that effectively inform, engage, and move audiences to action.
B5. Multimedia Communications
Integrated use of visual, audio, or interactive media—such as video, graphics, or animation—to deliver impactful messaging.
B6. Social Media
Creative and strategic use of social platforms to build community, drive engagement, and achieve communication objectives.
B7. Creative Tactics
Innovative or unconventional executions that capture attention and elevate a broader campaign or message.
B8. Press Conference
Well-planned and executed press events that effectively communicate news and engage media.
B9. Press Kits / Media Kits
Organized, visually compelling resources that support media outreach and storytelling.
B10. Podcasts
Original podcast content that effectively informs, engages, or connects with targeted audiences.
B11. Video Releases
Use of video in a news release format to deliver timely, relevant, and engaging information.
B12. Publications (Newsletters, Brochures, Magazines)
Print or digital publications designed to communicate consistently with key audiences.
B13. Annual Reports
Comprehensive, visually engaging reports that communicate organizational performance, impact, and value.
B14. Direct Mail
Targeted and creative use of physical or digital mail to reach specific audiences and drive measurable results.
B15. Speeches
Well-crafted speeches that effectively deliver key messages and support organizational positioning.
B16. Advertorials
Content that blends advertising and editorial style to promote a message while maintaining credibility and engagement.
B17. Research and Evaluation
Use of research and data to inform decisions, measure outcomes, and demonstrate communication effectiveness.
B18. Best Use of AI (New Category)
Innovative and ethical use of artificial intelligence to enhance public relations tactics. Entries should demonstrate how AI tools were strategically applied—such as in content creation, audience insights, media targeting, or evaluation—and how they improved efficiency, creativity, or outcomes while maintaining transparency and professional standards.