May 22: Strategic Storytelling: The Power of Inclusive Marketing in the Age of AI
In an era where our social media feeds and email inboxes are filled with watered-down, generic content written by AI, it’s time to pivot toward targeted, human-centered marketing.
Join TDM CEO and EY Entrepreneur of The Year winner Donald Thompson as he shares marketing/PR storytelling strategies to stand out in the age of AI. Discover how understanding customer needs and sharing stories that create empathy can break through the noise, fostering genuine connections with your audience.
In his keynote, Donald will cover:
- The business case for inclusive marketing
- The six steps for inclusive marketing including audience segmentation, empathetic, human-centered storytelling, and more
- Best practices for inclusive crisis avoidance and management
- Case studies from our work with clients [including Subaru, Labcorp, Racepoint Global and others]
What can you expect?
Networking with industry leaders, followed by a keynote speech exploring proven inclusive marketing and inclusive leadership strategies. Share your experiences with fellow leaders after the session and engage directly with The Diversity Movement (TDM) experts.
About Donald Thompson
Donald Thompson, EY Entrepreneur Of The Year® 2023 SE Award winner, founded The Diversity Movement to fundamentally transform the modern workplace through diversity-led culture change. TDM was recently acquired by Workplace Options, which brings holistic wellbeing services to more than 80 million people in more than 200 countries and territories across the globe. Thompson has deep experience as a multi-exit CEO and board member across diverse sectors, including technology, manufacturing, healthcare, marketing, and professional services. Recognized by Inc., Fast Company, Forbes, and others, Thompson is author of the award-winning leadership memoir Underestimated: A CEO’s Unlikely Path to Success, hosts the podcast “High Octane Leadership in an Empathetic World,” and has published widely on leadership and the executive mindset. Trusted guidance and transformational results are the hallmarks of Thompson’s unique ability to drive innovation, navigate complexities, and shape industries, setting the standard for excellence in global business. As a leadership and executive coach, Thompson has created a culture-centric ethos for winning in the marketplace by balancing empathy and economics.
Registration is now live at no charge! Reserve your spot soon.
Where: 2912 Highwoods Blvd, Raleigh, NC 27604
When: Wednesday, May 22, 2024 at 11:30 AM
