Events
Virtual Lunch and Learn: Eliminate the Dirty Words of Scopes so Your Accounts & Agency Grow
Landing a new account is exciting for an agency. We hurry to get a scope of work signed so we can start billing and validating their decision to hire us, often to the detriment of mutually beneficial, clearly defined expectations. A lack of defined, defensible scopes leads to mutual resentment, impedes organic growth and assigns the negative equity of the previous agency to the new one.
Wednesday, April 23 · 12 - 1pm EDT