How to Prepare Your Bronze (Tactic) Entry

The Bronze InSpire Awards recognize outstanding public relations tactics, the individual items or components of programs or campaigns.


  • All entries must be registered online to be considered. To access the submission form click here.
  • Entrants must select a single category or subcategory (if subcategories are identified) per entry.
  • Entrants may choose to enter their programs in more than one category or subcategory provided the entry meets the specific criteria stated for that category. In deciding which category is most appropriate, entrants should examine tactic objectives and target audiences.
  • The entry must be submitted with a separate, category-appropriate, one-page summary (see description below), tactic, registration form, and separate entry fee for each additional category entered.
  • Should NCPRSA receive fewer than two entries within a subcategory* — (A) Business – Products/Services, or (B) Government/Associations/Nonprofit Organizations — NCPRSA reserves the right to have all entries judged under the respective category together.
  • Only electronic entries will be accepted.
  • A 100-word description must be included (see details below in the section below).
  • A concise summary — no longer than one typewritten page — must accompany the entry. The one-page summary should be no smaller than a 10-point typeface and one-inch margins. (see more details in the section below).
  • Entrants must combine all materials into one (1) PDF file to be uploaded upon registration.

100-word Description

This brief description about your program must be included. This will be used to describe your entry at the awards banquet and on NCPRSA’s website if it receives an InSpire Award.

One-page Summary

The one-page summary is the single most important component of the Bronze InSpire Award entry.

Judges evaluate the tactic on four key areas:

  1. Planning/Content
  2. Creativity/Quality
  3. Technical Excellence (Media relations categories are not judged on technical excellence.)
  4. Results

Within these areas, the summary should include:

  • Measurable objectives
  • Target audiences
  • Budget
  • Any other specific information requested in the individual category (see Bronze InSpire Awards Categories and Subcategories document)
  • Results — qualitative, quantitative or both — should provide evidence of how the stated measurable objectives were met and how the entry impacted the success of a broader or ongoing program.

Bronze InSpire Award Final Checklist

  • Confirmation email from the online entry form (required, one per entry).
  • Payment – payment must be submitted at the time of entry.
  • 100-word summary statement
  • One-page summary
  • Tactic/Entry (see Bronze Award Category and Subcategories document for details. If your entry has a video component that can be found online, make sure to include a link to the website URL in the written entry.)
  • Confirm that the entry title and file name match.
  • Upload 20122 InSpire Award Submission Form, including all materials, as one (1) PDF file format