Registration for the Southeast’s premiere public relations and marketing event is now open!
Reserve your seat today for NCPRSA’s 2015 North Carolina Public Relations and Marketing Seminar happening October 21-22 in Raleigh. Save a few bucks by registering before September 27, and save a few more by attending both the pre-seminar dinner with the speakers and the seminar too! You’ll hear from a star-studded slate of internationally-recognized PR and marketing thought leaders covering the breadth of this year’s theme: The Business of PR and Marketing.
Abbie Fink – Creating An Innovative and Authentic Workplace
With employee engagement and satisfaction at an all-time low, the time is now to create a workplace where your team members jump out of bed each morning and say “I can’t wait to get to work!” Abbie S. Fink, vice president and general manager of HMA Public Relations in Phoenix and chair of PRSA’s Counselors Academy will share insights and ideas on how to create a top-notch office culture.
Tom Hoog – Developing Your Most Important Resource: Your Employees
Effective PR and marketing doesn’t happen without the creative minds that drive high-quality, results-oriented campaigns and client experiences. The architect of the venerable Hill+Knowlton University, former H+K CEO and current Vice Chairman Tom Hoog will tell you how to develop your organization’s greatest resource – its people!
Robert Hoopes – Political PR: Expanding Your Verticals
Just in time for the 2016 political season, one of the nation’s leading public affairs and advocacy thought leaders, Robert Hoopes, shares his wealth of knowledge on how you can bring success to your clients in the ever-changing and often-treacherous world of politics and government relations. A field that goes largely untapped by all but a few who know the ropes, Robert will help you understand how to expand your verticals to include this increasingly-sought-after skill set in your portfolio of client services.
Stan Phelps – Blue Goldfish: Using Technology, Data, and Analytics to Drive Differentiation and Customer Advocacy
According to a recent study, 76% of customers expect brands to understand their individual needs. In his keynote, best-selling author and Forbes contributor Stan Phelps will make the business case for leveraging technology, data and analytics to create a competitive advantage and increased customer loyalty. He’ll share cutting edge examples and insights from his research effort the Blue Goldfish Project.
Lisa Gerber – Measurement on a Small Business Budget
All good marketing plans start with a vision and a strategy. But highly-effective marketing plans are built with the metrics in mind from the beginning. Defining success from the start helps everyone understand how they are progressing toward the end goal. With real-world examples, this session will show how a plan built on strategy, with clearly-defined metrics and goals, makes reporting easy and helps you speak the language of the executive team.
Martin Waxman – But It’s Not on Google Maps: Strategies to Navigate the PR/Marketing Road Ahead
Are you ready for the PR and marketing road ahead? Technology and best practices change constantly. Successful practitioners plan for the future and equip themselves to meet its challenges head on. International PR and marketing thought leader Martin Waxman takes you through the likely curves ahead in a discussion covering micro-moments (Google’ written about this a lot lately) and how to practice PR in the moment, what the future of PR and marketing will look like and what skills – like multimedia storytelling – you’ll need to succeed. You’ll also find out whether you’re a “talker” or a “maker” and see if you’re lining up with the 21st-Century concept of the publicist in our PESO environment.
Reserve your room at the Hampton Inn and Suites Brier Creek at our special NCPRSA rate. Register online now!
Want to support the seminar as a sponsor?
This year, you and/or your company can sponsor as a “Patron” for just $100 – or go as big as you want! Click here for sponsorship information.
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The Public Relations Society of America is the nation’s largest association of public relations professionals and among the world’s largest associations of communicators. It’s tag line is “Advancing the Profession and the Professional”. Since 1967, the North Carolina Chapter has helped set the standard for excellence in all aspects of the profession.
NCPRSA provides leadership, counsel, understanding, networking and educational growth opportunities for those within the profession and to those who may need public relations services.
If you are an NCPRSA member, welcome to your new website. We hope you’ll find it helpful. It offers a glimpse of the new member opportunities rolling out in 2015.
If you are working in public relations or in the broad field of communications and are not an NCPRSA member, we invite you to look around our site, sample some of our networking and professional development events or give us a call. We’d love to share with you how professionals working in agency, corporate, government, military, faith-based and non-profit organizations benefit from their membership in NCPRSA.
If you are seeking public relations services, we can help you refine your search for the best fit for you.
NCPRSA also maintains a speaker’s bureau of senior counselors available to news media, civic and other professional associations who can address the public relations side of current events and issues.